“It’s not cold enough.” It happens every year, since 1973, and not even the bitter grip of winter can stop it. Along the icy shores of Lake Michigan near Deland Park, people gather with one thing on their minds: to run straight into the water. It sounds crazy, and maybe it is, but that’s never stopped anyone. With chants of “it’s not cold enough,” they charge in, celebrating the start of a brand-new year. 🥶🎉 Happy 2026!! #sheboygan #polarbearplunge #polarplunge #happynewyear2026 #HappyNewYear
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